Collaborates with multidisciplinary team members and partners across the college to maximize user acquisition while creating engaging, impactful and efficient web content that is accessible for all users. The SEO Specialist has an editor's eye, is comfortable working with data, and wants to help us "win" in a competitive marketplace.
SEARCH ENGINE OPTIMIZATION
Identifies opportunities to improve search engine performance using data platforms, including BrightEdge, Google Analytics, Google Search Console, Looker Studio, BigQuery and SiteImprove.
Meets with BrightEdge representatives bi-weekly to collaborate on SEO projects. Works with developers to implement technical SEO recommendations.CONTENT MARKETING
Works with campus partners to develop new web content and update existing web content.
Repurposes and cross-posts content from other sources, such as email marketing, news releases and brochures, to key websites.
GENERAL
Education: Bachelor's degree with study in communications, English, journalism, world languages, or equivalent. Portfolio of writing, editing and/or SEO projects required.
Experience: 1-3 years of relevant professional writing/editing experience required.
Experience performing search engine optimization and working in BrightEdge, Google Analytics, Google Search Console, Looker Studio, SiteImprove or similar preferred.
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