Aropostale is seeking a J unior Copywriter to be a part of the Creative Marketing team in our NYC office. This role is responsible for brainstorming, creating, and transforming ideas into written content that engages customers and drives conversion with our brand, products and marketing communications across aeropostale.com, organic social platforms, email campaigns, and paid media and print channels. This role will be hybrid, with 3 days/week spent on site in NYC. #LI-DNI
Responsibilities: Help to establish the Aropostale voice in a relatable tone to our core customers.
Develop and communicate the Aropostale brand message through consistent and elevated product stories across a variety of categories.
Edit and proofread all product stories, content, and on-line marketing materials. Use correct spelling, grammar, punctuation and structure throughout all materials created. Understand the marketing calendar and work with Marketing team to ensure deadlines are met and edits are executed for final approval.
Write creative copy for email campaigns that will effectively drive click-through rates and sales.
Collaborate with Ecommerce and Marketing team members to create effective and compelling content for the website.
Develop concise and compelling copy to support Aropostale Search Engine Marketing efforts.
Write engaging copy that inspires and informs the customer across key touch points.
Complete special projects upon request.
1 year creative writing experience, some product stories experience required (ecommerce or catalog), preferably in apparel and/or luxury
Content or online editorial copywriting experience
Bachelor's degree in English, Communications, Journalism or related field preferred
Ability to work under deadline pressure with excellent attention to detail, as well as a holistic vision
Ideas person and problem solver, with the flexibility to balance editorial and business needs
Excellent writing skills, with the ability to write clearly, concisely and easily, as well as the ability to self-edit and sense-check text
Strong attention to detail and be able to perform research with an eye for what's trending in the apparel.
Culturally aware, with the insight and empathy to be inclusive on a global scale
Online fluency (websites, blogs, etc.) with the curiosity and insight to ensure the brand stands out in the crowd
Strong communication skills and ability to work with different types of people and departments
Ability to multi-task, adapt and re-prioritize according to rapidly growing company needs
Self-motivation and an entrepreneurial spirit, balanced with a team mentality
Strong familiarity with Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
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