Head of Brand Social Job at Ladder, Austin, TX

Nkw5bU05UXdiMkhXNFpySmFQYXlSRllSRUE9PQ==
  • Ladder
  • Austin, TX

Job Description

Head of Brand Social

Ladder is looking to hire a brilliant social strategist and a skillful content creator who can think big, act fast, and execute with excellence. You're not here to churn out basic posts or hit a daily post quota; you're here to make Ladder's social presence a smash-follow.

We want our channels to turn heads, spark conversations, and stay on the cutting edge of culture. Your role: Amplify the Ladder experience by running our organic social strategy and Instagram channel, showcase why Ladder is the world's best fitness app and bring real value to our community through smart education and bold entertainment.

Let's be honest, anyone can do social media. We're looking for a rare breed, the 1% of social marketers — someone who is intensely passionate about content strategy and creation, with a proven track record.

Website ( // App Store Listing ( // Instagram (

WHAT YOU'LL DO

  • Ideate and produce social content series that resonate with the Ladder user, through speaking videos, coach content and member UGC
  • Collaborate with our creative team and coaches to craft campaigns that turn heads and generate buzz
  • Optimize rollout strategies to maximize reach and impact—because every move counts
  • Stay ahead of trends, content formats, and cultural shifts to keep Ladder leading the pack
  • Track community sentiment and manage inbox communications with finesse

REPORTS TO

  • VP, Brand & Creative

WHAT WE NEED

  • Located in Austin, TX ( up to $10k for relocation assistance )
  • Legit, proven experience in a social media role with real results
  • A deep understanding of social strategy across platforms (Instagram, TikTok, YouTube and X)
  • A sharp understanding of cultural trends and the ever-evolving social media landscape
  • Ability to shoot and edit high-quality, mobile content
  • A hunger for outside-the-box, viral marketing that breaks through the noise
  • Top-tier organizational skills and an eye for detail
  • A genuine passion for fitness and hands-on experience with strength training

DETAILS & BENEFITS

  • The best team in fitness
  • Competitive pay, equity, and health insurance benefits (Health, Dental, Vision)
  • New equipment including a laptop, monitor, and accessories/tools required for you to do your best work
  • Beautiful office space, equipped with a professional content studio, which doubles as a high performance training facility (aka our private gym for use by our team and friends)
  • Free Ladder membership, Ladder swag, etc.!
  • Company-wide events and travel
  • Unlimited PTO

WHY LADDER

  • We're building the world's best fitness business. We are a small team of no-ego experts, that think in first-principles
  • We don't follow the lead of our competitors, we lead the industry with our innovation, and you'll be a major part of shaping that innovation to keep Ladder at the forefront of fitness and culture!
  • If you're an A+ player, that brings your absolute best, that thrives taking big swings and executing at a high-level, this is the place for you
  • This is not a role where you will be micromanaged - we expect you to be the best and have the freedom and resources to be creative and make great work!

RECENT RECOGNITION

  • 2025 - Apple Editors' Choice Award
  • 2025 - TikTok Innovator Award  
  • 2025 - Women's Health - Best Fitness App Overall (
  • 2025 -  Wall Street Journal - Best Fitness App (
  • 2024 -  Ladder Secures $105M for Strength Training App (
  • 2025 -  How Ladder Nailed Product/Channel Fit on TikTok and Meta to Grow 2,000% (

RECENT BRAND CAMPAIGNS

  • Ladder Versus ( (Peloton) *** AdAge Campaigns to Know About*** 
  • Quitter's Day Fairy - Featuring Stavros ( *** AdAge Campaigns to Know About *** 
  • Ladder Manifesto (
  • Process is the Point (
  • Phat Ass Pills (
  • You Don't Need More (

Job Tags

Full time, Relocation package, Shift work,

Similar Jobs

Kirton McConkie PC

Associate Attorney (Religious Organizations) Job at Kirton McConkie PC

 ...Kirton McConkie, a large Salt Lake City law firm, has an employment opportunity for an associate attorney to work in the Religious Organizations practice group. A minimum of two years of experience in complex civil litigation in state and federal courts is required. The... 

Applied Business Communications (ABcom)

Low Voltage Project Manager Job at Applied Business Communications (ABcom)

 ...Job Description Job Description Telecommunications Project Manager Applied Business Communications (ABcom) is a national low voltage BICSI Certified Prestige commercial structured cabling contractor and we are recruiting our next telecommunication project managers... 

Rogers Behavioral Health

Art Therapist Registered Job at Rogers Behavioral Health

 ...leader's absence. Has knowledge, skills, and abilities in a wide variety of expressive and recreational media. The Experiential Therapist Art has a thorough working knowledge of psychosocial functioning of patient/resident groups, as well as application of expressive and... 

Optum

General Manager - Provider Payments, Optum Financial (Eden Prairie) Job at Optum

 ...integrated end-to-end embedded payments and financing solutions delivering payment acceptance, back-office payable capabilities, integrated working capital financing, and bundled banking offerings. This role is responsible for driving strategic growth, fostering... 

Cement Recruiter

Quarry Manager Job at Cement Recruiter

We are seeking an experienced, safety-focused Quarry Manager to lead operations at our limestone mine in Mill Creek, Oklahoma. This full-time leadership role is responsible for overseeing daily mining operations, ensuring compliance with regulatory requirements, managing...