Vice President of Marketing
About the Company
Renowned consumer electronics company
Industry
Consumer Electronics
Type
Privately Held
About the Role
The Company is in search of a Vice President of Digital Marketing to spearhead the development, implementation, and management of both long-term digital marketing strategies and short-term advertising campaigns. The successful candidate will be instrumental in enhancing brand awareness, driving website traffic, and managing social media channels. Key responsibilities for the role include creating and executing comprehensive digital marketing strategies across various tools and channels, with a strong focus on SEO optimization, PPC advertising, email marketing, and social media platforms. The VP will also be tasked with leading the creative strategy, producing innovative content, and continuously refining content strategies based on performance metrics and emerging trends. Applicants for the Vice President of Digital Marketing position at the company should have a proven track record in digital marketing, with experience in leading and building high-performing marketing teams. The role requires a deep understanding of digital marketing tools and channels, as well as the ability to optimize user experience on websites and create effective landing pages. The ideal candidate will be adept at researching and tracking consumer behavior to inform marketing strategies and will be skilled in analyzing performance metrics to evaluate the ROI of digital marketing efforts. A strong background in social media marketing, including both paid and organic strategies, is essential, as is the ability to align content with key product launches and culturally relevant events.
Travel Percent
Less than 10%
Functions
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