JOB SUMMARY
Meruelo Media is seeking an enthusiastic, strategic, creative and savvy Social Media Manager responsible for creating relevant, on-brand messaging for the Power 106 audience. The ideal candidate has exceptional oral and written communication skills and can develop timely, engaging content that's happening at the station. You should be a 'people person' with the ability to moderate online conversations and create true engagement among our social audience(s).
This person will manage and develop content, helping to reinforce a strong brand voice, nurture relationships within the community and drive listenership. The ideal candidate for this position is passionate about crafting out-of-the-box content and has prior experience managing the social presence for consumer-facing brands - both in the written and visual mediums. The position will require someone who is truly detail oriented, reliable, and has strong communication and time management skills. The ability to balance multiple projects and tasks is key, along with the ability to perform within a client-facing & sales environment.
DUTIES & RESPONSIBILITIES
* Works with on-air talent and programming to understand, shape and implement a cross-collaborative organic social marketing strategy
* Create content and post in real-time from the studio and/or community events with behind-the-scenes content, including writing recaps, uploading photos, audio clips and short videos
* Creates forward-thinking content on an ongoing basis, inclusive of daily posts for Instagram, Facebook, Tik-Tok and Twitter, ensuring social content is consistent, relevant, engaging and drives station adoption
* Schedule and maintain all posts on an ongoing basis through Hootsuite, our social management tool
* Ability to write captivating captions and copy to complement media and capture brand voice
* Proactively research topics relevant to what's hot in hip hop, entertainment, and adjacent lifestyle
* Interact regularly via inboxes and @mentions with social communities, spurring conversation as well as responding to follower comments and questions
* Encourages fan commentary and user-generated content
* Relay community feedback to relevant internal stakeholders and/or clients when necessary
* Help ideate ways to execute contest-related messaging and giveaways on the stations' social channels
* Creates content aimed at authentically communicating with online community
* Develops visually engaging photos and video consistent with brand guidelines
* Integrates social content with advertising campaigns
* Nurtures relationships with key brand stakeholders
* Spots opportunities to engage in relevant social conversations and build relationships real-time
* Develops top-line reports on the client's social media performance monthly
EDUCATION & EXPERIENCE
* Three or more years of quantified social media experience with an agency or in-house marketing team
* Experience with Facebook, Instagram, TikTok, LinkedIn, Twitter and YouTube
* Proven experience with photography and photo editing tools such as Photoshop, Canva, VSCO or Lightroom
REQUIRED SKILLS & ABILITIES
* A comprehensive understanding of blogging, social media, internet marketing, SEO, content development & link building
* Flexibility to be in-studio with Power 106 morning show daily from 6am - 10am
* The ability to adopt the style, tone, and voice of our brands and corresponding content
* Deep passion for music, young adult lifestyle, pop culture, online marketing and networking
* Strong project management skills
* Ability to anticipate next steps, identify problems and provide solutions
* Excellent written and verbal communication skills
* Ability to identify and track relevant community management KPIs
* Self-motivated, energetic, adaptable, flexible and reliable
* Attention to detail and the ability to multitask
* Team player, willing to support at times and lead when needed
* Interest in hip hop music and culture is highly encourage
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