Senior Director, Marketing - Innovation Job at Tropicana Brands Group, Chicago, IL

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  • Tropicana Brands Group
  • Chicago, IL

Job Description

Chicago - OPO 433 West Van Buren Street Suite 3N Chicago, IL 60607, USA The launch of Tropicana Brands Group represents an exciting fusion of some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, our new company blends the best of two worlds: one steeped in industry-leading expertise and the heritage of prestige juice brands, and another rooted in a true entrepreneurial, agile mindset. With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing and nutrition expertise. The company’s focused on the vision to quench the world's thirst for more delight and nourishment, while continuing to build upon the many important diversity, sustainability, local community and philanthropic activities that our people and brands have historically supported. Key Responsibilities: Tropicana Brands Group is looking for a highly qualified Sr. Marketing Director-Innovation to support the Tropicana Brand Group's goals and initiatives in outpacing the beverage marketplace in topline and bottom-line growth. This role has responsibility for the successful development, implementation, and commercialization of innovation for the entire company. This will include creating a long-term vision for growth through innovation, plus primary commercialization for developing new product solutions to ensure the company’s goals and initiatives are met. Tropicana is looking for a critical thinker with exceptional communication, influencing and relationship management skills who thrives in a fast-paced environment. Additional Responsibilities Include: The Senior Director of Innovation is responsible for leading the team of innovation marketers commercializing new products in the market, leveraging the Tropicana Brands Group Operating Model from the Idea phase to Launch and Learn. Currently this team consists of 2 experienced brand managers and 1 experienced senior manager. The Senior Director leads cross-functional teams by providing operational solutions that can be commercialized on a full-scale line while meeting cost and margin objectives. Prioritize brands and projects in line with our corporate strategy. Ensure innovation pipeline is sufficient to meet our long-term growth goals. Set annual innovation revenue and margin goals, and track progress against them, making adjustments as necessary. Partner with Governance team to ensure Stagegate process is effective and projects are approved in a timely manner. Partner with Marketing Strategy on agenda each month for PMR (portfolio review) meeting as part of IBP process. Creative 3-year innovation pipeline supporting the AOP agenda and overall financial algorithm. Drive insights through deep consumer and market insights leading to concept development and successful sell-in. Strong project management, financial analysis, communication, and collaboration skills. Work jointly with R&D, Marketing, Finance, Engineering, and our producing locations to source, justify, scope, scale up and commercialize new products. Develop relationships and communicate effectively with cross-functional business partners/leadership. Professional Experience / Qualifications: 12-15 years' CPG Marketing experience, with significant innovation project experience. Experience leading teams of people. Undergraduate Degree, MBA preferred but not required. Proven track record of innovation pipeline development with strong in-market success. Strong interpersonal, communication, influencing, organizational, and analytical skills to gain alignment across multiple stakeholders. Ability to drive strong storytelling through both in-person as well as written for leadership sell-in and updates. Exceptional project management/execution skills to meet aggressive deliverables. Strong analytical and financial management skills (P&Ls, margin analysis, Comms). Working directly with sales on customer collaboration of pipeline development, as well as sell-in to direct buyers and buying network. Benefits Overview: TBG is pleased to offer you a comprehensive benefits package which includes a 401(k) plan, medical, dental, vision, company provided life, STD and LTD insurance. In addition, you may also elect to participate in voluntary life, accident, hospital, and critical illness coverages. The salary range for this position is $181,000-$254,000 annually. #J-18808-Ljbffr Tropicana Brands Group

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