Job Description

Job Responsibilities Responsible for the development and implementation of the company's search engine marketing strategy, including but not limited to keyword optimization, ad placement, landing page optimization, etc.; Monitor and analyze search engine marketing data, generate regular reports to evaluate marketing effectiveness and provide data support for strategy adjustment; Conduct in-depth research on search engine algorithms and rules, and timely adjust the marketing strategy to adapt to the search engine updates and changes; Managing and optimizing the company's search engine advertising account, including the writing of advertisement ideas, the development of bidding strategies, the selection and grouping of keywords; Work closely with other departments such as the content team and web development team to ensure that the search engine marketing strategy is consistent with the company's overall marketing strategy; Tracking competitors' search engine marketing strategies, analyzing their strengths and weaknesses, and providing reference for the company's strategic adjustments; Continuously learning and mastering the new technologies and methods of search engine marketing to enhance the company's search engine marketing effectiveness;

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