Job Description

Job Description

Job Description

Description:

  Title: Division Marketing Coordinator

Department: Sales

Position Type: Exempt

Supervisory Position: No

Reports to: Director of Sales and Marketing

Hours:

Minimum of forty (40) hours per week, typically Monday - Friday, 8:00am - 5:00pm, plus   evenings and weekends as necessary to complete all required tasks.

All employees are expected to operate within the parameters of the Ryan Building Group – Employee Handbook, Corporate Operating Policies, Business Process Model, and individual Employee Performance Plan. Employees are expected to show continuous improvement.

Position Overview

This position is responsible for assisting in the creation, implementation and maintenance   of Marketing strategies and programs to increase the volume of qualified   Traffic and the subsequent conversion to Sales. This includes but is not limited to: support of Community   Marketing events, support of on-time and successful community openings, support of

digital and traditional marketing strategies.

Job Responsibilities

• Work with Corporate Retail and the Director of Sales & Marketing to generate
• and review marketing, traffic and sales analytics. Use reports to help identify trends and develop   new marketing strategies for increased sales & traffic.
• Act as Division SEM   ambassador, working closely with Corporate Retail and outside agencies to   ensure we are search engine friendly and optimized to support the Division’s discoverability and profitability.
• Maintain all division webpages on WRH.com with accurate information   for communities, floor plans, and qmi homes. Webpages should be updated per   company website best practices including but not limited to: description   length, images count, file sizes, status/availability.
• Maintain all division interactive floor plans/site plans, QR codes,   and digital brochures with accurate information including but not limited to:   pricing, status/lot availability, web links.
• Perform a bi-weekly test on contact forms on WRH.com/3rd   party listings and call tracking numbers to ensure all are connecting to OSC   and addressing any issues as needed.
• Assist in the creation and maintenance, of traditional marketing efforts, including but not limited to: events, PR and   print advertising, direct mail, radio, TV and signage.
• Maintain current knowledge of marketing trends, supporting implementation of up to
• date digital and traditional marketing best practices.
• Drive division ad and content development, working   with outside agencies to produce A+ visuals, including but not limited   to: drone videos, virtual staging, customer testimonials, display ads,   promotional graphics, home and community product photos
• and videos, and Matterport walk-throughs.
• Respond to online reviews Yext, GMB, Yelp and other platforms. Following company best   practices for responses.
• Verify and code invoices, comparing actual spend vs. budget.
• Assist in the creation and implementation of quarterly promotional campaign calendars –
• utilizing division shared calendar.
• Maintain up to date digital & printed floorplans, brochures, community inserts, My New
• Home manual and ensure distribution to sales reps and sales centers.
• Create and maintain effective social media presence – working with outside vendors if
• needed.
• Ensure Call databases are used and updated properly and provide weekly Traffic & Sales reports on Mondays to   Corp. Retail and Division Sales Managers.

Support the timely implementation of New Communities, Models and Sales Centers through:

• WRH.com and third-party listing
• Signage and collateral – including digital collateral
• Model Homes
• Grand opening party invitations
• Sales office/temporary trailer – including kiosk
• Assist Sales on a need-be basis for model, spec, and community maintenance to support a 2.85+ Community score. This includes lot and community signage, sales center displays, collateral updates, and supplies.
• Monitor the listings on aggregate sites like zillow.com and Division MLS listings to ensure   they are correct and optimized.

• Team Player – can work as conduit between all partners, creating strong relationships and facilitating clear communication.
• Self-starter - likes to challenge self to continuous improvement and accomplishments; works well independently and in a group.
• Analytical - ability to see and understand main drivers, from consumer perspective, for successful outcomes.
• Innovative - uses data/findings to create/tweak successful strategies and programs.
• Project-Oriented -   well-organized with attention to detail; good time management skills, keeps things moving forward with a strong focus on accuracy of work and has   tenacity to get projects completed.
• Excellent technology skills including Microsoft Office, Google Analytics, and social media; familiarity with web design   concepts and Adobe Suite or other graphics programs.

Required Experience/Education

2 + years prior experience in marketing

Familiarity with residential home building or real estate

Bachelor’s Degree or equivalent experience

Other Requirements (e.g. Travel, Physical Demands)

Some travel required; employee must own or lease a vehicle and possess a valid driver’s

license with insurance coverage.

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