Job Description
DESCRIPTION
Amazon Fashion & Fitness is looking for an innovative, data-obsessed Principal Product Marketing Manager to lead the ongoing evolution of our personalization and recommendations functions. This role will drive increased relevance and engagement for our customers, creating a unique, personalized shopping experience that resonates with their individual preferences and shopping intentions.
Our mission is to become the go-to destination for fashion and fitness customers worldwide. This Principal PMM will work cross functionally across marketing, retail, product, analytics and tech teams to focus on driving internal traffic to fashion and fitness product. They will be responsible for building customer-centric shopping experiences that delight and drive customer acquisition, engagement, and retention.
The ideal candidate must be excellent in acquiring, analyzing, and articulating business strategy from data. They should have experience with data visualization and should be proficient in SQL. This candidate should also be a strategic thinker with a strong understanding and curiosity of the fashion and fitness shopper and trends. They should demonstrate strong communication skills and have experience influencing cross-functional teams; notably with past experience working with tech teams and engineers. This role requires a strong grasp of how to distill business needs to tech teams, and should have the ability to bring both data-driven and qualitative insights into marketing plans. Lastly, this candidate should have a "can-do" attitude and should be excited to dig into problems and find fast solutions.
Key job responsibilities
* Lead and Define Strategy: Own Amazon Fashion and Fitness’s personalization marketing function, driving short term and long-term strategic plans through data-driven insights.
* Drive Trend Detection and Model Development for Personalization: Lead the implementation of trend-detection strategies, piloting, testing and measuring real-time trend models that leverage social listening tools, customer data, and other sources.
* Customer Shopping Mission Strategy: Develop and execute a strategy to support diverse shopping missions across the customer journey, from goal-oriented to discovery-based browsing, ensuring the shopping experience is tailored to each mission type. Optimize personalization and recommendation features to guide customers seamlessly, fulfilling unique shopping goals and enhancing engagement.
* Customer Segmentation and Insights: Define customer segments and build tailored strategies that reflect varied customer demographics, preferences, and behaviors. Leverage insights from segmentation to create personalized marketing campaigns, ensuring relevancy and resonance for each customer group within Amazon Fashion & Fitness.
* Seasonal Shopping: Develop seasonal plans from our long-term vision to align the organization on priority initiatives and in-quarter focus areas.
* Customer Engagement and Retention: Develop and drive acquisition and retention strategies, focusing on personalized customer experiences that foster engagement, frequency of shopping, and increased basket building.
* Innovative Personalization Experiences: Identify opportunities for ‘Think Big’ personalization initiatives, leveraging customer data and machine learning insights to surprise and delight Amazon Fashion & Fitness customers.
* Voice of the Customer: Champion the customer in all forums, ensuring Amazon’s personalization strategies resonate with evolving customer expectations.
BASIC QUALIFICATIONS
- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
Job Tags
Full time, Temporary work, Seasonal work, Worldwide,