Job Description

PR Director

Fabletics is currently looking for a PR Director.

The PR Director will be responsible for developing and implementing the strategic PR roadmap, leveraging all channels of media to support fashion, brand, and business stories. They will bring strong, influential relationships across the editorial community to maximize coverage and build significant brand buzz. They will be creative in their approach, developing pitches, stories, and angles that cut through, while leveraging a variety of mediums ranging from press releases and interviews to special events and conferences.

In tandem with more traditional press outreach, the PR Director will be responsible for concepting events that attract and generate buzz on both a national and local level. They will also bring a strong background in strategically establishing, building, and driving a brand's philanthropic program, including setting strategy and creating alliances with notable charity partners that support the brand's positioning, while building positive sentiment and creating meaningful impact.

The right candidate will have an entrepreneurial, highly creative, highly organized, goal-oriented approach and will thrive working in a fast-paced, rapidly growing environment. This position will report to the VP, Celebrity Strategy & Partnerships.

What you will do:

• Lead public relations strategy to generate exposure in mainstream media, including global, national, and local outlets, targeting business and consumer press across all channels.
• Drive business press for the brand in partnership with the company's corporate communications team; develop the strategy and pitch and secure robust, opportunistic media stories that highlight business growth, retail expansion, product category expansion, technology advances, major brand collaborations & stories, and other notable brand moments.
• Develop a portfolio of conferences, speaking engagements, and other opportunities to showcase the brand's thought leadership, leveraging brand executives to tell a variety of stories and bring positive attention to the brand.
• Leverage strong press, industry, and community relationships to drive the brand's press strategy; connect the brand to important media and influential partners that lead to positive, buzz-building stories and unique brand collaborations.
• Direct, write and edit press releases that result in significant press pickup; develop speaking points for press interviews to prepare executives and talent while maximizing media opportunity.
• Partner with cross-functional Marketing, Acquisition, Social Media, Creative, Retail, Merchandising, Design, and Strategy teams to build a full 360 approach for new product launches & brand initiatives.
• Develop and execute seasonal and monthly fashion pitches aligned with pre-determined product stories that build heightened buzz around new collections, new collaborations, and hero item stories year-over-year.
• Keep a pulse on evolving industry trends; leverage the digital landscape to test and maximize direct response editorial content, driving a clear ROI.
• Develop innovative publicity approaches, angles, and stories that positively impact SEO and SEM.
• Facilitate high-impact editor testimonials for use in marketing channels.
• Support internal and external teams on crisis management strategy and communications guidance as needed.

What You Can Bring:

• A strong leader with proven success in consumer/fashion PR, corporate communications
• Bachelor's Degree, with 8+ years of public relations experience, preferably in the fashion industry, with strength in consumer relations and a strong understanding of fashion e-commerce businesses.
• Proven experience in driving significant PR results through securing extensive media coverage, producing high-caliber events, and bringing to life meaningful philanthropic campaigns.
• Experience working in-house with a brand
• Fashion/beauty/apparel industry preference
• Strong industry relationships with editors, reporters, celebrity publicists/management, and synergistic brands.
• Proven success in conceptualizing, developing, and implementing new, innovative ideas that drive impactful results.
• A highly collaborative leader and team player with a proven track record in effectively leading, directing, and managing teams and agencies while promoting strategic and creative thinking and inspiring others.
• A sense of enthusiasm, passion, and commitment to continually bring a fresh perspective to the team, our customer, and our PR campaigns and initiatives.
• Ability to set up efficient and effective processes and manage and meet tight deadlines.
• Excellent written and verbal communication skills; strength in writing top-notch press releases and brand stories.
• A solid understanding of digital media, e-commerce, and direct response marketing.
• An ROI-driven approach, ensuring every project is measured for effectiveness and hind-sighted to drive future strategies.
• Ability to coordinate and communicate with many stakeholders while driving momentum.
• Must be comfortable in a high-pressure, fast-paced business environment, be a driven contributor and work effectively and collaboratively across teams.
• Comfortable providing strategic communications counsel and public speaking advice to leaders.

Compensation & Total Rewards:

At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes:

• Hybrid Work Schedule* - Tuesday, Wednesday, Thursday onsite
• Discretionary Paid Time Off*
• Summer Fridays*
• Healthcare Plans
• Employee Discounts
• 401k
• Annual Bonus Program
• Equity Program*
• And More
• *Varied for retail, fulfillment and fully remote roles.

The annual base salary range for this position is from $133,100 $185,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate's related work experience, subject matter expertise and work location.

Where We Are:

• This role will be based in our El Segundo Headquarters

Security Alert: Protect yourself from scams

At Fabletics, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Fabletics emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoomnever via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.

We encourage you to apply regardless of meeting all qualifications and/or requirements.

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