Job Description

Why Vacasa

We started with just one home and an idea: to bring homeowners and renters together with smart technology and caring local teams. Today, we’re the largest full-service vacation rental company in North America thanks to the people who give us their best every day. You’ll fit right in here if you’re curious, entrepreneurial, and thrive in a rapid-growth environment.

Why Marketing at Vacasa?

The Marketing team is a growth engine for the company, focused on innovating, iterating, and learning quickly in service of our customers and cross functional partners. We are storytellers and reputation builders, blending left brain creativity with right brain pragmatism. We have big ambition - to make Vacasa the defining brand in hospitality for vacation rentals. We have a compelling story to tell and are looking for experienced Marketers to get the word out.

What we're looking for

Vacasa is looking for an Email Marketing Specialist that will assume control of and grow our email marketing program. 

The ideal candidate is familiar with major email platforms, experienced in automating marketing email communication and writing high quality copy, and looks for ways to simplify processes. This person will be responsible for building, proofing, managing and analyzing all email programs including daily manual campaigns, automated workflows, and transactional campaigns. This person is passionate about testing and analyzing at both the strategic and tactical level to improve email performance-level metrics. This person will have the ability to learn our in-house email sending platform quickly and will be able to recommend future product enhancements of it. The ideal candidate will be customer obsessed and results-driven, with excellent communication skills, analytical skills, and an aptitude to learn quickly.

This position is fully remote. You must have reliable internet connection and ability to work from home and reside in one of the followings states: AK, AL, AZ, CA, CO, DE, FL, GA, HI, ID, IL, IN, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NM, NV, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, or WY

What you'll do

• Work with product marketing and digital marketing stakeholders to create marketing programs.
• Manage all aspects of email campaigns including audience segmentation, design, testing, deployment and reporting.
• Templatize and automate communication to maintain consistency and increase efficiency.
• Create test plans to continuously optimize emails for better engagement with segmentation, targeting, messaging, and design.
• Work with the larger marketing team including copywriters and analysts, to coordinate content, lists, and segmentation for email campaigns.
• Develop documentation for email best practices, processes, and testing.
• Other duties, as assigned.

Skills you'll need

• Bachelor's degree
• 2+ years of experience in digital marketing, automation, or similar role
• Experience building campaigns and programs in a major ESP
• Experience working with cross-functional teams to achieve goals
• Experience using spreadsheets
• Experience with Salesforce Marketing Cloud (SFMC) required
• A working knowledge of HTML, CSS
• Knowledge of email regulations including CAN-SPAM, GDPR, and CASL 
• Ability to learn our in-house email service
• Aptitude for being organized 
• Able to deliver results in a fast-paced environment
• Understanding of dynamic content principles and using data to drive personalization
• Outstanding writing, presentation and communication skills
• Attention to detail

Compensation

• $60000- $70000 / year. Actual pay will vary based on a candidate's skill, experience, education and/or location. 

What you’ll get

• Health/dental/vision insurance - employee & family coverage options
• Employer Sponsored & Voluntary Supplemental Benefits
• 401K retirement savings plan with immediate 100% company match on the first 6% you contribute
• Health & Dependent Care Flexible Spending Accounts
• Flexible vacation time
• Paid sick days and holidays
• Paid parental leave after one year of tenure
• Employee Assistance Program
• Career advancement opportunities
• Employee discounts
• All the equipment you’ll need to be successful
• Great colleagues and culture
• Please visit our careers page to review our full benefits offerings

Vacasa is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate against applicants based upon race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or other classes protected by applicable law. Veterans are encouraged.

Vacasa is committed to maintaining a safe and productive work environment. Possession, use, or being under the influence of alcohol or illegal drugs in the workplace is prohibited.

An offer of employment for this role will be contingent upon the successful completion of a background check.

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