Job Description

Job Description

Job Description

Job Title: Email Marketing Associate - Journeys & Automations

Reports To : Email & SMS Marketing Manager, US

Department: Marketing – US

Location: NY Office, New York (Hybrid 3 days per week in-office)

Role Summary:

The Email Marketing Associate will support the strategy development, campaign execution, and reporting of the email marketing and SMS (text message) marketing program for key customer segments in the US, Canada and Australia. Working with the Email & SMS Marketing Manager and cross-functionally, this role will help deliver relevance, efficiency, and profitability to our Active, Nursery and Reactivate customer base. They will play a key part in building and optimizing our fast-growing SMS marketing program, working closely with our Mar-tech vendor partners to drive incremental revenue and higher customer lifetime value.

Key Responsibilities:

• Execute email and text message campaigns – from conceptualization and deployment, through to post-send analysis and optimization
• Build and optimize email content, cadence, and segmentation strategy for automated, BAU (business as usual), and promotional emails for US, Canada and Australia territories
• Build, monitor and maintain email workflows for all automated customer journeys.
• Work with Email Marketing Manager and across the US Retention Marketing team to create cohesive and effective automated customer journeys across channels.
• Partner with UK-based email marketing team with an emphasis on collaboration, knowledge sharing, and alignment to inform strategy and creative subject matter; introduce efficiencies wherever possible
• Work with UK-based design team to plan campaign creative, including briefing US specific creative and partnering to ensure timely delivery of creative assets
• Collaborate with Email Marketing Assistant to build and proof emails, review workflows and ensure all campaigns are executed in a timely manner and free of error.
• Own reporting & analysis for all automated email and SMS journeys, using insights and benchmarking to optimize marketing strategy.
• Monitor industry best practices and competitor activity, using insights to drive strategy and/or propose new & innovative initiatives to grow the business
• Monitor email & SMS deliverability and list hygiene to ensure optimal inbox placement
• Ensure all customer facing communications are compliant, features relevant product, accurate information, properly represents the brand, and generally contributes to a positive customer experience/journey
• Assist with ad hoc retention marketing projects and programs as needed or requested by the Email Marketing Manager or broader US Retention Marketing team

Measures of Success and KPIs

• You will utilize & grow your knowledge of email & SMS processes, the ESP & SMS platform, and learn industry best practices to improve efficiency
• Introduce new ways of approaching the email & SMS processes to maximize output while maintaining a high standard of quality
• Through your testing and analysis, you will provide deep, actionable insight on email & SMS marketing strategies

Person Specification

Experience:

• 2+ years’ experience building and executing email marketing programs; SMS marketing experience a plus
• Experience analyzing campaign performance data, communicating insights to key stakeholders, and optimizing email marketing strategy based on results
• Experience managing a direct report a plus but not required
• Ability to handle multiple tasks, projects, and deadlines simultaneously
• Good problem-solving skills and an excellent attention to detail
• Excellent communication skills, both written and verbal
• A positive, proactive, and flexible attitude

Technical Skills :

• Experience with email marketing service providers (Adobe Campaign experience a plus, but not required)
• Good working knowledge of HTML required
• Functional knowledge of Microsoft Excel, PowerPoint and Outlook
• Inclination to learn/use various internal systems
• Analytical ability
• Experience with SMS marketing platforms a plus

Personal Attributes & Behavioral Skills :

• Demonstrate initiative to take on additional projects and learn new systems
• Demonstrate an aptitude for communicating with multiple teams/groups (internal and external)
• Act as brand ambassador when externally facing (store visits, communicating with agencies)
• A team player – willing and able to productively collaborate with both in person and remote stakeholders.

*As required by law, this role can reasonably be expected to pay a base salary to the successful candidate anywhere between $60,000 and $65,000 per year. This is dependent upon experience related to the role*

Who we are

Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt.

That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of the entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.

Charles Tyrwhitt’s spiritual home and flagship store is located on London’s Jermyn Street, in the United Kingdom where our presence is well know. We also have a strong online presence in the US, with retail stores in 7 states and a New York head office. We also operate across Europe and Australia! Pretty impressive, eh? And as of 2022, we're proud to be recognized as a carbon-neutral retailer as we continue our journey to be a sustainable business.

Learn more about us at

‘ I am Proud and Free to be me!’

Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial group. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”. We want colleagues to love working for CT and for it to feel like a place where they can be, and want to be, themselves.

*This role requires work authorization to work in person within the United States*

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