SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.
What you get to do:
The Director, Media owns paid media strategy, marketing analytics, experimentation, and optimization in partnership with our agencies and internal teams. Primary responsibilities will involve optimizing and scaling existing marketing campaigns and channels, while consistently generating and testing new ideas that can grow into key revenue drivers. This is a critical role for the company with direct business impact ensuring we capture as much demand while also maintaining a balance between CAC and customer lifetime value. The ideal candidate will combine his or her deep understanding of the digital media landscape, a performance mindset, and incessant consumer curiosity to consistently generate creative new experiments, ranging from new audience targets, new channels or bidding strategies, etc. to drive growth and ROI. We are looking for a Director, Media who is very analytical, data driven and hyper focused on driving growth. In conjunction with Park Marketing and Finance teams, provide reporting and analytics for park admissions products.
What it takes to succeed:
The perks of the position:
EEO Employer:
SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.
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