Overview:
The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies that support Penhall Company’s nationwide growth. This role focuses on a combination of content creation, social media management, SEO, PPC, and email marketing. The ideal candidate will have experience in utilizing WordPress, Google Analytics, Adobe Creative Suite, and MailChimp to drive engagement, generate leads, and enhance brand visibility. This position reports directly to the Marketing Manager.
This will be a 90/10 remote job, 10% being any in-person meetings we schedule or job site visits.
Responsibilities:
Content Creation & Management :
Social Media Marketing :
SEO & PPC Campaigns :
Email Marketing :
Collaboration with Sales & Operations :
Performance Metrics & Reporting :
Key Metrics :
Qualifications:
Experience : Minimum of 5 years of experience in digital marketing, with a focus on content creation, SEO, PPC, social media, and email marketing. Experience in the construction industry is a plus.
Education : Bachelor’s degree in Marketing, Communications, or a related field.
Skills :
Since 1957, Penhall has been the premier provider of concrete services to the United States and Canada for a wide variety of industries. It all began with Leroy Penhall's realization of an opportunity during Anaheim, California's "Orange Grove Development Boom" of the 1950s. He purchased his first gas-powered diamond saw, which allowed him to carry out concrete work with accuracy and speed. Penhall has since grown to offer a comprehensive selection of concrete services, including scanning, cutting, sawing, breaking, and removal.
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