Responsible for activating our customer data through in-depth quantitative analytics, personalization test and learn, and actionable data-driven insights to drive the company’s profitable growth. Partners closely with cross-functional teams in marketing, CRM/loyalty, ecommerce, and merchandising to support their advanced analytics needs and to inform strategic business decisions. Also acts as a subject matter expert in customer data and provides key insights to assist in prioritizing marketing opportunities and support initiatives driving omni-channel customer value and merchandise productivity.
1. Formulates insights and actionable recommendations based on quantitative analytics and qualitative knowledge across customers, products, and industry trends.
2. Analyzes large scale of transactional and customer data in enterprise data warehouse and customer data platform to identify customer purchase triggers, shift in shopping behavior, and growth drivers across all channels.
3. Develops deep understanding of customer shopping journey, customer value, share of wallet, retention and lapsing behaviors to support strategic priorities and initiatives.
4. Develops robust segmentation schemes for customers to optimize marketing campaign targeting and help answer complex business questions.
5. Performs market basket analysis and category purchase sequence deep dives to provide product propensity insights to merchant partners to inform cross sell strategy and growth opportunities.
6. Leads development of personalization tests and measurement methodology across all mediums to drive incremental return on ad spend and customer level incrementality. Measures A/B and multivariant test results, socializes with cross functional partners, and recommends next steps.
7. Analyzes customer-level performance of promotional events across all channels and makes recommendations to drive marketing spend effectiveness and efficiency.
8. Understands and applies statistical and modeling techniques (correlation, regression, clustering, etc.) into analyses of customers, merchandise, and marketing campaigns.
9. Develops dashboards that align with new strategic KPIs to drive higher sales and active customer file growth for the organization.
10. Incorporates new data types and sources into existing data structures for segmentation and advanced analyses.
11. Interprets statistical and analytical results through compelling storytelling and concise presentations to drive insights to action.
12. Effectively communicates complex customer behavior and analytical insights to functional partners and executive team.
1. Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems or related quantitative field required. Master’s degree preferred.
2. Two to three years of related experience in customer data and analytics required.
3. Proficiency in SQL and R/Python required.
4. Strong ability to organize, analyze, and interpret complex data using various quantitative analysis techniques required.
5. Working knowledge of data mining and statistical methods (regression, clustering, life-time value, etc.) required.
6. Multi-channel retail experience preferred.
7. Solid communication, presentation, and visualization skills preferred.
8. Ability to thrive and meet deadlines in a fast-paced, complex environment preferred.
#LI-RG1 #HYBRID
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.
SAIC is looking for a Chief IT Systems Engineer to support the Navy C5ISR and Training Solutions Market. The NAVY C5ISR and Training Solutions Chief IT Systems Engineer will assist with the growth and capture of current and new programs within the NAVWAR and NIWC PAC customer...
...and coordination of drug control in the process of providing pharmaceutical care for patients of all ages within the Medical Center. The... ...staff meetings as schedules permit. QUALIFICATIONS: Entry-level degree (B.S., Pharm.D.) from a college of pharmacy required....
...Job Description Employment Type Full time Shift 12 Hour Day Shift Description At Saint Francis Hospital the Nursing Assistant is responsible for assisting physicians while providing exceptional treatment to patients with a variety of medical conditions...
...At Gentle Dental, our Insurance Billing Specialists are the experts of billing, account and insurance information. You will successfully manage claims and have extensive experience in working with DentiCal insurance. From the first appointment to the last, our Insurance...
...Job Description Job Description Metro Transit Police Officers are responsible for the enforcement of laws, regulations, and ordinances... ...sick leave, 457 Deferred Compensation Plan and Metro Transit Retirement Plan as well as tuition reimbursement, flexible spending...